One of the most famous stories about the legendary painter Pablo Picasso goes like this: It was a beautiful day in the park, and Picasso was enjoying the scenery. A woman approached him and introduced herself. She told him that she was a big admirer of his work and asked if he would be willing to paint her portrait. 

Picasso didn’t want to most likely but agreed and asked her to sit down. He began to sketch her on a piece of paper. Within a matter of minutes, he had completed the sketch and handed it to her. The woman was ecstatic, admiring the final product. “This is amazing, it’s a perfect likeness of me!” she exclaimed.

Picasso told her that he would be happy to sell it to her for… (Lets Say $43,000 dollars) , The clueless woman was taken aback. She exclaimed, “How could you charge me so much for just a few minutes of work? It only took you a few moments to draw this!” 

To which Picasso replied, “It may have taken me only a few minutes to draw your portrait, but it took me my entire life to learn how to do so.”

Red Bud Roots Facility in Buchanan Michigan

Now you know why commercial cannabis can be top of the food chain quality or your demise as the owner of a licensed grow. Do you really want to low ball a prospective employee? Can you actually identify someone who can crush it for you in your 800 light facility from day one?

This story perfectly encapsulates Picasso’s genius. Despite his exceptional talent, Picasso never forgot how much work and dedication went into perfecting his craft. Even a seemingly straightforward task, like drawing a portrait, had taken him years of practice, experimentation, and refining his technique to master. He understood that his talent and skill were not things that could be taken for granted but were the result of a lifetime of hard work. 

The woman in the park who asked Picasso to draw her portrait not only highlights the artist’s skill but his deep understanding of the worth of his talent. DON’T BE THE WOMAN IN THE PARK AS THE OWNER OF A CANNABIS GROW. It is a reminder that true mastery cannot be easily replicated or discounted, no matter how effortless it may seem. What does this have to do with anything?

The grow staff is the backbone of the cannabis industry. They are responsible for growing, harvesting, and processing the plants. They play a significant role in ensuring the quality and potency of the final product. Quality cannabis can only be produced if the grow staff is well-trained, experienced, knowledgeable in the cultivation process, and work fluidly in a challenging atmosphere. 

However, the cannabis industry has often undervalued the role of the grow staff. Companies often prioritize marketing and branding efforts over quality production. Many companies are willing to pay top dollars to marketing experts from other business areas to attract customers while paying less to the grow staff, which is responsible for producing the product.

It is crucial to understand again you get what you pay for in the cannabis industry. That quality cannabis can only be produced when there is knowledge of genetics, and a skilled and experienced grow staff. These professionals are responsible for choosing what strains are going to be desirable in three months. Think about that for a moment. Fifteen different licensed companies in Michigan are growing the same wedding cake cut from 2017, but Permanent Marker, Lemon Cherry Gelato and Runtz are asked for everyday. 

Monitoring the growth and health of the plant, ensuring proper nutrient and pH levels, and maintaining a controlled environment for optimal growth. Without their expertise, the overall quality and potency of the plant would suffer, resulting in a lower-quality product.

Another important aspect to consider is that, in the Cannabis industry, you get what you pay for. Offering below-average wages to grow staff may attract inexperienced and unskilled labor. This can ultimately affect the quality of the product, and in turn, hinder the company’s growth and success.

On the other hand, paying premium wages and benefits to your grow staff may attract highly-skilled and experienced employees. This avenue for investment is where companies can truly shine. Quality products can be sold for premium prices, and the more desirable the product, the more significant the profit margins will be – it’s a win-win for everyone involved!

Your Grow Staff are the unsung heroes responsible for producing high-quality and potent cannabis products. Companies must understand that quality results in demand and ultimately success. Therefore, companies must prioritize investment in the grow staff to produce the quality that drives customers to buy in-store or online rather than over reliance on marketing efforts. By valuing the expertise and quality of the grow staff, the cannabis industry is likely to become more successful and attractive for investors while producing better-quality cannabis products for the consumer. Passion for the plant will drive your profits, hire wisely your cultivators.